With its extensive use in family settings, corporate environments, military operations, and law enforcement agencies globally, Gracie Jiu-Jitsu stands as one of the most esteemed and efficacious reality-based combat systems worldwide.
Developed by the Gracie Family, Jiu-Jitsu is founded on the principle that approximately 90% of physical altercations culminate on the ground.
Consequently, the discipline is predominantly centered on proficient ground combat techniques with the objective of strategically placing opponents in situations where joint locks and/or chokes can be applied to induce submission.
The primary objective was to develop a new website that effectively embodies the essence of the Gracie Jiu-Jitsu brand. The goal was to create a digital platform that offers a modern and memorable experience and effectively captures the core values of strength, discipline, and agility through an engaging design.
Additionally, it was important to ensure that the website provides a user-friendly experience, motivating visitors to delve into the wide array of offerings available at the academy.
To stand out in the competitive sports industry, it is crucial to provide a unique and personalized digital experience for users. This can be achieved by tailoring classes to individual needs and fostering a supportive community that empowers users to reach their fitness and discipline goals.
Furthermore, an important consideration was to ensure that the website functions seamlessly across various devices including desktops, tablets, and mobile devices, providing users with a consistent experience regardless of the platform they choose to access the website from.
I started by creating a research plan to help me stay organized and on track during the research phase.
As a digital designer, my role was to improve the user experience (UX) and develop an engaging platform for both current members and potential students. I carried out thorough research on Jiu-Jitsu academies, competitor websites, and user expectations.
This, together with research on the Roger Gracie brand, helped me uncover insights and patterns in users’ digital experiences.
Through this analysis, I successfully identified the essential needs, pain points, and motivations that need to be emphasized in line with the brand’s requirements. This process provided valuable insights from both existing members and potential recruits.
I created low-fidelity wireframes to outline page layouts, emphasizing content hierarchy and user flow. Wireframes allowed me to iterate quickly and align with the team’s vision. Leveraging Roger Gracie’s brand colors and imagery, I designed high-fidelity mockups. Visual consistency across pages ensured a cohesive user experience.
Clear navigation and intuitive pathways were crucial for users to find information effortlessly. Consistent spacing, alignment, and contrast contributed to a polished look.
Leveraging Roger Gracie’s brand colors and imagery, I designed high-fidelity mockups. Visual consistency across pages ensured a cohesive user experience. Regular check-ins ensured design fidelity during implementation.
Considering mobile users, I adapted the design for various screen sizes. Responsive breakpoints were carefully chosen to maintain readability and functionality.
Roger Gracie’s design employs a visually compelling layout and impactful imagery to engage visitors and seamlessly direct them through the website.
The layout and imagery are designed to captivate visitors and facilitate navigation, ensuring convenient access to crucial details about the academy’s facilities, training programs, and community.
The design incorporates distinct geometric shapes and lines, utilizing a dominant black color to convey strength and determination. Additionally, the fonts contribute a contemporary and serious touch to the overall design.
Considering mobile users, I adapted the design for various screen sizes. Responsive breakpoints were carefully chosen to maintain readability and functionality.
Collaborating with the Roger Gracie team allowed me to create a visually appealing, user-centric website that aligns with their brand identity. As a digital designer, I’m proud to contribute to their mission of promoting Jiu-Jitsu excellence!
I believe that understanding and solving clients’ issues is the key to success. Now It’s your time to overcome challenges, face fresh perspective and realize full potential.
